Dell, Apple

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.
Dell Drops XPS Branding in Major Rebrand
Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,
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Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
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OnePlus 13 vs. iPhone 16 Pro Max: Which comes out on top?
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Most controversial products that Apple discontinued in 2024
Apple discontinued a wide variety of products in 2024. These are the most controversial ones that you can no longer buy.
Dell roasted at CES for adopting Apple-like device names
Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...
Review: The Base M4 MacBook Pro Is The Only Computer Most Of Us Need
It doesn’t make sense to own a dedicated desktop computer anymore. Just get the base M4 MacBook and use it for all your ...
How Apple Intelligence can make the iPhone 17 cheaper
Apple Intelligence needs more storage space for on-device AI features. I can't help but wonder if that will lead to better ...
5 Reasons to Wait for Next Year's MacBook Pro
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt ...