The service will become part of Facebook's Instagram team, making it easier for people to find relevant GIFs for their Stories and direct messages. The deal is reportedly worth $400 million ...

Facebook is acquiring Giphy, the popular service used by consumers to create the short, looping 'GIF' animations that litter social media, in a surprise deal reportedly valued between $300 million ...

When Facebook confirmed that it had acquired Giphy last week for a cool $400 million, the reasons weren’t immediately apparent. Giphy has only the seeds of an advertising business, and GIFs aren ...

Facebook has bought popular GIF platform Giphy for a reported $400 million. The social media company will integrate the platform into Instagram's features.

Facebook has acquired GIPHY for $400 million to integrate its GIF library into Instagram and other Facebook apps, Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news.