After the recent resurgence of iconic nineties trends jelly shoes, chunky highlights and flip phones, the “’90s kid summer” parenting trend reeks of turn-of-the-century nostalgia.

They see 90s culture – Oasis and Britpop, Euro 96 and Kate Moss, no mobile phones and lots of hedonism – and feel they missed out. “It was more fun than now,” Steve says.

But don’t just take my word for it. Here’s what other Tory Burch fans had to say about the Small Nylon Messenger Bag. “Darling little purse,” wrote one shopper.

Parenting ‘90s kid summer’ trend ditches tech in favor of retro fun — here’s why it won’t work for all parents By Caroline Cubbin Published June 27, 2025, 2:39 p.m. ET ...

Instead, the ’90s, with a growing economy and the end of the Cold War, led to an era of, if not good feelings, then a sense of optimism where political differences weren’t so all-consuming.

Iconic '90s Show Returning in a Really Fun Way originally appeared on Parade. Northern Exposure was a fun, family-friendly dramedy that ran on CBS from 1990 to 1995. It starred Rob Morrow, Janine ...

News MarketWatch Dawn Robinson of '90s group En Vogue says she's been living in her car for 3 years: 'What a crazy, fun, sometimes scary ride' ...