Learn how to design an A/B-testing process with structured, data-informed experimentation that improves conversion rate ...

This free guide presents 26 practical A/B testing ideas, categorized by primary goals, to help marketers move beyond assumptions and leverage data for smarter decision-making. It emphasizes how ...

Usability testing is another essential piece of successful CRO – getting feedback from your target audience is one of the best ways of generating ideas for improvements and A/B test ideas.

A/B testing, at its core, is the practice of comparing two or more variants of a product or feature, often called the "control" and the "treatment," to measure which performs better based on a ...

Boost your Shopify sales with data! Learn how to use analytics and A/B testing to understand customers, fix conversion killers, and grow your online store’s ...

An A/B test is a methodology to compare responses to a control element and a test element. The control element is how your existing media — be it webpage, app page or page element — currently ...

Firms that adopted A/B testing improved their performance, as measured by page views, by 30 to 100 percent after a year of use.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales. For SEO and search marketers, optimizing digital performance is a constant.