Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Complying with the DPDP Act isn’t coming cheap with operational costs climbing, fuelled by the need for legal vetting, data ...

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Not long ago, the ability to digitally track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a dangerous power that should remain only within ...