The Financial Express

An Animated World: 2D, 3D, mixed media animation in advertising takes centrestage in post Covid times

When Sylvester daCunha created the Amul girl in 1966, little did he know that the unassuming blue-haired girl in a red polka-dotted frock would become one of India’s most celebrated animation ...
Backstage

Advertising Agencies with Voice-Over Departments, Animation Production Companies, Voiceover Coaches, Animated TV Programs, and Voiceover Agencies and Casting Directors

An alternative place to seek voice-over work is in commercial casting through advertising agencies. The following section incorporates a select listing of advertising agencies with built-in casting ...
brandequity.economictimes.indiatimes

How animation is the future of marketing and advertising

Animated videos are one of the most loved visual formats by people of all age groups as it is engaging and has proven to hold longer attention spans. Research has shown that viewers are 100% more ...
Warc

Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising: How animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs

The study found no effects of animation or rotoscoping on perceptions of drug risk or benefit, comprehension, or behavioral intentions. Animated advertisements resulted in more negative attitudes ...