As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers ...

Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these ...

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...