Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

MFA websites employ strategies like pop-up ads, auto-play videos, and intrusive ad placements to maximise earnings for the site owner. MFA sites also make up 15% of ad spend according to the ...

A computer scientist explains where those ads for clickbait articles, miracle weight loss supplements, and get-rich quick schemes come from. Sketchy ads, like those for miracle weight loss pills and ...

Advertising by more than 140 major global brands is supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs), according to an analysis ...

Money is a sticking point in climate-change negotiations around the world. As economists warn that limiting global warming to 1.5 degrees Celsius will cost many more trillions than anticipated, WSJ ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...