Allocation costs refer to the trade-off in distributing resources among different life functions. For plants, this means that if a plant uses many resources (like energy and nutrients) to maintain ...

Evolutionary theory predicts that allocation costs regulate this investment, ... Allocation costs refer to the trade-off in distributing resources among different life functions.

3. Focus On One Or Two Key Channels With Stable ROI. Know what metrics drive the business forward and allocate the majority of your resources into one or two key channels that provide stable ROI.