They pitched their "Anti-skid" technology during the basketball game by eliminating the iconic "squeaking" sound players make with their sneakers. An incredibly creative way to make its point.

Anti-skid tire treads is a key innovation area in automotive Antiskid tire treads provide a secure, comfortable ride on snow and ice and significantly increase safety due to their wear-resistant ...

Transport correspondent Richard Scott has a demonstration of the difference the anti-skidding system Electronic Stability Control can make at 50mph.