The company will launch a joint research program with the university named the Asics-Michigan Sport Innovation Center.

The company conducted a rigorous process to evaluate multiple universities and identify an academic collaborator.

Asics announced it will establish its first U.S. research and development lab for running shoes and other products, called ...

KOBE, Japan -- Japanese sporting goods maker ASICS will open a U.S. research and development lab for running shoes and other ...

Their mission is singular should they choose to accept: the never-ending pursuit of unlocking peak athletic potential that ...

Until 21 September, Tokyo is playing host to the World Athletics Championships. Between the drama of photo-finish marathons and nail-biting sprints, I had the chance to sit down with four elite ...

Kiko Kostadinov, JJJJound, the list continues when it comes to top-tier ASICS collaborators. Now, picking up from where they left off is A.P.C., who is on the brink of a complete tennis takeover with ...

ASICS has just dropped a stunning new edition of its ever-popular GEL-NIMBUS 27 running shoes, reimagined by Scottish middle and long-distance runner Eilish McColgan. This limited-edition design isn’t ...

Ons Jabeur and ASICS have just updated their relationship status to “official”. The Japanese sportswear giant announced on Wednesday that Tunisia’s Minister of Happiness will continue to spread joy ...