If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...

If you could better measure user behavior and improve ROI, would you? Of course you would! That’s why many marketers are taking advantage of a new approach called marketing attribution. In order for a ...

In the past I’ve written about how the implementation of a marketing attribution solution forces certain changes to be made within an organization. These changes are well worth the effort, given the ...

Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I’ve seen attribution tie the cost of specific marketing tactics to key business ...

What, Exactly, Is Google Attribution? Google Attribution is the simplified (and, therefore, free) version of the enterprise-level solution known as Google Attribution 360. It’s a comprehensive digital ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...