Audi's logo has gotten a makeover — or at least updated its look. Of course, the four interlocking rings remain, but they are noticeably flatter. The old chrome look has also taken a hike, replaced ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in branding.

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

Audi shows off its new all-caps logo for China on a new electric concept car built in partnership with SAIC. Audi shows off its new all-caps logo for China on a new electric concept car built in ...

SHANGHAI, Nov 7 (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...