The availability heuristic is an old mental foible that I've written about before, and the short version is that the easier it is to remember of examples of something, the more prevalent, frequent ...

It's a good example of how in pop psychology people conflate heuristics with cognitive bias and how that trickles down to marketing. The availability heuristic is precisely that, a heuristic—a rule ...

The availability heuristic is a cognitive bias that can significantly affect financial decisions. By recognizing its influence and actively working to overcome it, you can make more rational and ...

And that brings us back to the availability heuristic. This is broadly defined as making a decision or leaping to a conclusion based on the most immediately recalled memory that relates to that idea.

The availability heuristic occurs when we use examples that quickly come to mind in deciding what we believe to be true. Unfortunately, this can create immediate bias not based on a reality.

The availability heuristic suggests that investment decisions are made based on easily re-callable events. For many, the 2008 financial crisis left its mark on the psyches of many because it was ...

Black Friday, Retailers And The Availability Heuristic Nov. 13, 2013 8:32 AM ET GAP, TPR, KSS M 1 Comment Alpha Architect 475 Follower s ...