In the CAN-SPAM world, due diligence must now include examining the marketing partner's or list manager's CAN-SPAM compliance efforts and knowledge of the law. This may include reviewing samples ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

For many years, the accepted abbreviation was “b-to-b” marketing. When I started my career 30 years, that’s how we did it. Then in the late 1990s, with the growth of the Internet and the rise of all ...

B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company ...

B2B marketing is when businesses are trying to reach other businesses by marketing their services or products. Here’s our ultimate guide.

Personalization will continue to be key. In 2023, I expect personalized marketing efforts will remain popular, and B2B companies will need to leverage data to better understand their audience and ...

But in 2025, we’re going to see a lot more “back-to-basics” marketing. This shift is all about addressing the right audience with the right content in the right place at the right time. Going “back-to ...

This week, we released our latest B-to-B research study based on a survey of almost 1,100 respondents. Today, I wanted to share a few high-level findings with you. One of the challenges in B-to-B ...