Beige Is the Color of Money Neutral hues have overtaken St. Moritz and other moneyed enclaves. “The ultrawealthy don’t want to show off,” says one luxury designer.

Quite simply, brown is the color replacing beige for 2025 – and perhaps even 2026. It is visually perfect.

Considered the new luxurious neutral, a soft caramel, cinnamon brown hue is the sophisticated and down-to-earth new neutral replacing beige and cream in 2025. Decorating with brown is rarely the go-to ...