Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

NEW YORK--(BUSINESS WIRE)--A new report from EDO reveals that basketball is among the most effective programming environments for TV advertisers, with $2.3 billion in ad spend and nearly 1,000 brands ...

View post: I Ditched My iPhone for Sony’s RX1R III—and I’m Not Looking Back As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad ...

The West Virginia Mountaineers narrowly missed out on an at-large bid to the NCAA tournament. In the first year under head coach Darian DeVries, West Virginia finished 19-13 on the season with a 10-10 ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...