Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. Traditional economics takes for granted that people ...

Explaining his work, and his talk at Advertising Week New York, Wilcox says its really about "the huge impact behavioural economics has had and potentially has on marketing through the understanding ...

I am Italian and like every other Italian, I love food. This passion is in my roots, an essential companion of the beauty of my country and one of the key elements that makes me… who I am! I love junk ...

Gender and sex assigned at birth are not as decisive in economic decision-making as previously thought, a new study finds. A new study published in Scientific Reports is the first analysis of ...

This weekend saw the publication by Joe Weinman, coiner of the term "Cloudonomics," of a blog post called "Lazy, Hazy, Crazy: The 10 Laws of Behavioral Cloudonomics". Joe has published a great deal ...