This can be yours for $375 (EUR280), but if you are willing to go just a bit upmarket you can choose The Cube, a similar but more complex case, which hides an indivisually-numbered Blue Label ...

Two of its more highly-rated offerings, for instance, are priced around $180 apart -- Johnnie Walker Green Label goes for ...

The former Onizuka Air Force Station, home of the “Blue Cube” satellite tracking facility is in the process of being razed in Sunnyvale, Calif. on Wednesday, April 16, 2014.

The big blue cube near 101 and 237 at Moffett Field has been a Silicon Valley landmark for decades. It's been used by the Air Force since the Cold War.

Ultimately, Blue Label's value lies not just in the liquid, but in the experience: the branding, the story, and the feeling of indulgence. It's a great whisky, but it's not a supercar.