Trish Stevens, founder and CEO of Ascot Media Group, says authors can share their work with the world long after their books are published. As long as you have a passion for it, there's no reason you ...
NEW ORLEANS, March 18, 2025 /PRNewswire/ — Book promotion, digital marketing and publicity leader Books Forward is organizing innovative celebrations throughout 2025 to mark a quarter-century of ...
Prince Harry's book and interviews have left him vulnerable to allegations of hypocrisy, a PR expert told Newsweek. Spare became the fastest selling non-fiction book in history after shifting 1.4 ...
Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...
AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...
An author's work doesn't end when a book is written—at least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of ...
Now, many publicity and marketing campaigns are created with influencers in mind, with TikTok video-worthy PR boxes and branded swag that’s designed to create a social media moment upon a book’s ...
There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as ...
THE G-STRING MURDERS—Gypsy Rose Lee—Simon & Schusfer ($2). When H. L. Mencken called Stripteaser Gypsy Rose Lee an ecdysiast* ten years ago, Gypsy (whose finale at the time consisted in dropping her ...
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