Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...
Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...
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Building brand power
The fourth session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...
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