On January 12, Build-A-Bear introduced the controversial line of huggable plushies, called Skoosherz, in a press release. Build-A-Bear released the Skoosherz collection in anticipation of National ...

This is em-bear-assing. Build-A-Bear’s stuffed animals targeting “kidults” — with some dressed in bikinis and others wearing a Hugh Hefner-style robe while pouring champagne — has led ...

A U.S. judge rejected Build-A-Bear Workshop's effort to dismiss a lawsuit claiming that its Skoosherz plush toys were unauthorized knockoffs of Squishmallows, the popular plush toys made by a unit ...

They’re soft, cuddly, and heading into a legal battle. The owners of Squishmallows, the popular egg-shaped stuffed animals, filed an intellectual property lawsuit against Build-A-Bear on Monday ...

Neither Build-A-Bear’s attorneys nor the company itself immediately responded to requests for further comment Tuesday. This isn’t the first legal battle over Squishmallows.

According to Build-A-Bear's lawsuit in St. Louis federal court, however, Squishmallows lack a consistent look and feel, and Skoosherz are simply the most recent type of "soft, pillow-like squishie ...

Build-A-Bear vs. Squishmallows lawsuit: Here’s why the companies are suing each other, and the latest developments in the case in 2025.