No figures for either total app downloads or GIF-sharing have been revealed, but the company has pointed to a new Christmas filter as the main reason for its success.

In honor of the 25th anniversary of the singer’s iconic Christmas album, ... Instagram Dropped An "All I Want for Christmas Is You" Filter For Your Holiday Selfies. by Mia Mercado. Dec. 19, 2019.

It’s 25 years since singer Mariah Carey released her legendary Christmas album and birthed the hit tune ‘All I Want for Christmas’ into the world. Whether it’s Carey’s original version ...

Melania Trump cheekily tweeted a selfie taken with a Santa filter as @FLOTUS wished all a Merry Christmas. The first lady posted the photo on Twitter early Monday, after the president and first ...

SNAPCHAT has teamed up with John Lewis to launch two new festive filters. The official Snapchat Lenses are available to use right now – to celebrate today’s reveal of the John Lewis Christmas… ...