Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

VANCOUVER — Damon Inc., a designer and developer of electric motorcycles and other personal mobility products, announced the commencement of full-scale clay modelling for its HyperSport Race ...