On July 31, 2025, BTS’ Taehyung was officially announced as the newest brand ambassador for Coca-Cola Korea. The news quickly drew praise from fans, not only for his influence but also for his ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

when President Donald Trump announced that Atlanta-based Coca-Cola Co. had agreed to switch to using cane sugar in the regular version of its beverage manufactured in the U.S. Advertisement Article ...

On Thursday, July 31, Coca-Cola Korea announced BTS' Taehyung as their latest brand ambassador through a photoshoot and ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a ...

The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this modern ...

Coca-Cola has made a range of irresponsible decisions that angered the public and harmed the planet. On the scale from one to world's worst plastic polluter six years running, a mistake in an ad ...

The commercial -- dubbed the “Hilltop” ad -- was eventually recorded in Rome, but cost more than $250,000 because of the delays, according to Coca-Cola.