The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

Coca-Cola reportedly used its OpenAI-powered Real Magic AI platform for the 30-second video “The Holiday Magic is Coming,” an homage to the company’s 1995 “Holidays Are Coming” commercial.

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.