Since "Coco" had its world premiere in Mexico on October 20, Meza says he has been sleeping three hours a night and has doubled his output from 50 guitars a week to 100.

Salvador Meza has been making guitars since he was a boy, but his leathery hands have never had to churn them out as fast as now -- thanks to the hit movie "Coco." Meza, 41, is one of many renowned ...

PARACHO DE VERDUZCO, MEXICO — Salvador Meza has been making guitars since he was a boy, but his leathery hands have never had to churn them out as fast as now — thanks to the hit movie Coco. Meza, 41, ...

Since "Coco" had its world premiere in Mexico on October 20, Meza says he has been sleeping three hours a night and has doubled his output from 50 guitars a week to 100.

Since “Coco” had its world premiere in Mexico on October 20, Meza says he has been sleeping three hours a night and has doubled his output from 50 guitars a week to 100.

Since "Coco" had its world premiere in Mexico on October 20, Meza says he has been sleeping three hours a night and has doubled his output from 50 guitars a week to 100.

Magic in the details 6-string wooden acoustic guitar Coco-themed decoration includes sugar skulls Skull-shaped tuner keys Guitar picks and extra strings included Inspired by Disney and Pixar's Coco ...

Before Coco, Rodríguez says 90 percent of their exported guitars were tan colored, with just a few painted white. Now it's totally the opposite: white Coco -like guitars dominate the orders.

Since "Coco" had its world premiere in Mexico on October 20, Meza says he has been sleeping three hours a night and has doubled his output from 50 guitars a week to 100.