Customer centricity eased its way into business vernacular not long ago. It means different things for different brands. Ultimately, it’s about ensuring your customer and their voice have a seat at ...

Growing demand for digital transformation has drastically shifted most organizations’ perspectives on customers, but as Web 3.0 gains momentum, all that is about to change. Today’s businesses know the ...

Traditionally, sales and finance have operated in silos, with very different objectives. While sales teams have focused on finding customers and selling products, finance teams have focused on ...

It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity? Consumers today are a tough bunch to keep loyal. Three-quarters make some ...

Customer centricity has become the vegetables of marketing. Everyone knows they should be doing more of it, and they say so, but they just aren't getting their proper daily dose. To that point, 43 ...

For B2B organizations, customer centricity—an unyielding focus on customers—is even more critical than for consumer-targeted organizations, as they face such unique challenges as customer duality, ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

Retailers may believe they’re already well on the path to customer-centricity, and that only a few tweaks — such as making shoppers’ online activity visible to in-store associates — are needed to seal ...

Editor's note: The following is a guest post by James Damian, former senior vice president, chief design officer of the Experience Design Group at Best Buy and former Chairman of the Board at Buffalo ...

While I labor mightily over the Watchlist submissions (with a few surprises so far -- more than last year), I am continuing to keep you informed with weekly guest posts from prominent thinkers in ...

Customer experience has become a key focus for companies in every industry. Business leaders understand that there’s long-term value in being customer-obsessed—and significant risk in failing to be.