The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

This industry loves a good acronym. First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend with. A CDP is defined as a customer-data ...

Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP ...

For any brand, the ability to create a data environment where it can collate information from all channels into one, central repository is hugely powerful. Not only can it transform a brand’s ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. In a world where data ...

Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.