Now is the time – not 2022 – to revisit your measurement framework, KPIs and benchmarks, because only organizations that move with immediacy will have the best understanding of performance continuity ...

When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them ...

In 2018, Waitrose digital marketing was aimed solely at driving a sale on Waitrose.com. “Like many businesses, we just optimized towards what we could easily measure,” explains Matt Darbon ...

But as the industry modernizes, and with the advent of the internet, social media, and digital marketing, measurement is increasingly essential. To build a campaign that includes measurement, much ...

Once you decide on a measurement solution to use, there are three steps to seamlessly integrating it into your reporting framework. 1. Conduct An Executive Team Audit To Foster Effective Reporting ...

The just-completed first phase of the Making Measurement Make Sense (3MS) initiative has resulted in a five-part digital marketing measurement framework. 3MS is a joint project by the Association ...

Immediately employ a content marketing measurement framework See how other B2B companies (case studies) have deployed this kind of approach to measurement, how they are succeeding. and how you can too ...

Before starting digital marketing campaigns, note your site's current rank and position on the popular search engines. Measure the same statistics after the completion of your campaign.

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...