Competitors mimicked the DC07's rocketlike, futuristic curves and distinctive yellow and steel-toned coloring long before it was introduced in the United States last fall. Dyson holds 669 pending ...

We purchased one from John Lewis, and felt very pleased with ourselves indeed. The Dyson DC07’s bag-free, root cyclone technology, which collected dust in a transparent tube, was the machine’s USP.

The Dyson Corp.'s first official vacuum, the DC01, quickly became a bestseller in the U.K., and nowadays Dyson has in excess of 40 percent of the vacuum-cleaner market there.

Dyson’s DC07 vacuum cleaner has won the Chicago Atheanaeum Museum of Architecture and Design’s 2002 Good Design Award.