The daughters of Carol Aebersold describe what it was like when their family first started the now annual tradition of 'Elf ...

Stephanie Malham, managing director of Outright Games, said: “Our goal was to make a game that feels like opening the door to ...

It’s no secret that the Elf on the Shelf has a sense of humor, but what about a sense of style? Elizabeth Overmoe, a self-proclaimed late night crafter, shows us how to make a DIY elf robe th… ...

It should be called "Elf off the Shelf," because those elves are hardly ever just sitting on a shelf. Here are 30 ideas to get you through the season.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

With nine different patterns to choose from, this Elf on the Shelf Mask ($10) will have your elf decked out in candy canes, polka dots, or Christmas trees — each pattern more cheerful than the last.

And ever since 2012, there’s been an Elf on the Shelf balloon at the annual Macy’s Thanksgiving Day Parade. Bell and Pitts say they are humbled by the overwhelming success of The Elf on the Shelf.

An Elf on the Shelf observes your child from a special location which changes every day. Skip to content. All Sections. Subscribe Now. 87°F. Tuesday, July 15th 2025 eNewspaper.

Elf on the Shelf, the storybook turned toy franchise, has become a Christmastime tradition for many families. Here's how the brand has evolved in the last 17 years.

Come Dec. 2, your Elf on the Shelf should appear in a new, sometimes wacky spot in your house after his first nightly report to the North Pole. Advertisement. Advertisement. Advertisement.