When you hold an online event, whether live or on-demand, just getting through promoting and hosting it can feel like a big win. However, that's not enough: You still need to know whether the event ...

Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. Without prioritization, ...

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits ...

Having a solid social media plan in place around your marketing events can boost engagement and overall awareness before, during and after the event. Marketo offers a checklist for generating buzz ...