“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why ...

Many companies still handle most sales tasks manually, which consumes a lot of time, resources, energy and money. With marketing automation, you can lower costs and allocate resources to a big extent ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

The technological transformation we’ve witnessed over the past decade is spectacular, especially considering the changes made to the modern workplace. Commonly known as robotic process automation (RPA ...