Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ...

Once I started my company, I realized the importance of mission, vision, strategy and values. I'll share my understanding of these concepts and why each is essential.

A mission and vision serve as a compass for your business. The mission reflects your purpose; it is the “why” behind your work and the impact you aim to make every day. The vision captures ...

Elation’s refreshed values represent not only what Elation stands for today, but also an ongoing commitment to integrity, ...

If I had a nickel for every time I sat across from a business leader who was stuck—stuck on a plateau, stuck in frustration, stuck in the tension between ambition and purpose—I could ...

Companies keep refreshing their official statements—but the real question is why they don’t actually use them.