Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

For some reason this past week, I encountered a lot of direct response advertising that was fulfilling only on the most basic requirements. I saw three different DR banners that simply clicked through ...

Modifiers are describing phrases or clauses which support or tell more about your idea. Therefore, they have to be placed next to what they modify. Misplaced Modifers: Dangling modifiers are those ...