These classic finds are giving Gwyneth Paltrow, Gisele Bündchen and Meghan Markle vibes, but they start at just $14. Free ...

They say the eyes are the window to the soul, so it makes sense you want them to look as bright and defined as you can. Yet, ...

Join me as we explore the top techniques and products for women 50+ because ... applying makeup; you’re highlighting the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A myth I’ve heard repeatedly over ... eyes—it wakes up my whole face. Here’s how to add glitz to your makeup routine without looking like a disco ball. There are many pretty new glittery ...

For fuller lashes, ladies can add a few individual ones to "really make your eyes pop". One makeup artist shared the eyebrow method that is perfect for women over 50 as it can "re-establish and ...

To celebrate the end of 2024, Ulta is taking up to 50% off some of its bestselling makeup, hair products, and skincare, all of which are great for women over 50. These discounts won’t last long ...

From sensitive skincare routines to viral makeup sensations, if Big Beauty dreamed it up, I tried it. And now—Mama's tired. I'm over 50 ... products flatter my mature skin more than the layers ...