It’s Red Cup Day 2024 at Starbucks! The company has announced its unofficial festival for coffee lovers. In order to mark the celebrations, the coffee chain is distributing free limited-edition red cups to its customers in exchange for a holiday beverage.

What drinks qualify for Red Cup Day? Here's everything you need to know about qualifying beverages on Starbucks's annual festive giveaway.

Starbucks Red Cup Day returns November 14, 2024 and the coffee chain is offering a festive new design for its handcrafted beverages. Here's how to get it.

One specific cup featuring colorful overlapping circles came into view against a backdrop of blurred holiday lights, followed by another ripple-effect one that "is a tribute to festive ribbon and the rolling hills where our coffee is grown."

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.