In recent years, shopping malls – once the central hangout for teens – have seen a decline in foot traffic. Thrift stores, ...

Hirt said Gen Z commonly experiences historical nostalgia, a form of nostalgia where an individual may not have personally ...

An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation.

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 2 hours 15 min ago By Tim Nudd - 5 hours 24 min ago By Tim Nudd - 6 hours 26 min ago By Ad Age Staff - 6 hours 36 min ago By ...

Gen Z is here, and not just the future—they are the NOW. Born between 1997 and 2012, this group represents a significant ...

Bennett highlighted a "flocking" trend—a move toward more in-person connections—among Gen Z travelers, noting that Priceline's 2025 travel trends report shows that Gen Z is 74 percent more ...

In Pakistan, Gen Z and Gen Alpha blur the lines of age-specific marketing, with the same products ... adopt a data-driven approach and monitor trends, experiment with engagement techniques ...

Gen Z has grown up with the internet at their fingertips, constantly surrounded by a curated stream of content, from the latest fashion trends to career advice. Platforms such as TikTok and ...

They’re not exactly egg-celling in the kitchen. Just in case Gen La-Z wasn’t struggling enough with “adulting,” more than two-thirds of Zoomers lack basic cooking skills, including tasks ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

LTK's Creator Marketing Trends Report highlights the growing influence of creators in shaping consumers habits and the ...