Generation Z's approach to brands is part ... She is not loyal to any one brand or store. Instead, she shops wherever is most affordable. She rarely goes to a physical store to try clothes on ...

From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

As snow falls across some states and temperatures drop, the demand for cozy, durable, and stylish outerwear peaks. According ...

Axios Visuals Audiences have splintered into several information bubbles, based on ideology, wealth, jobs, age and location — making it nearly impossible for big brands to reach every consumer. Why it ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

Asked about sustainability initiatives, consumers say natural ingredients (41%), no animal testing (37%), and recyclable packaging (20%) are the most important when considering a brand. “Gen Z ...

New study highlights a divide between how Gen-Z and boomers evaluate brands' reputations NEW YORK, NY, UNITED STATES, December 17, 2024 /EINPresswire / -- The latest Reputation Pulse Wave 7 report ...

That’s where Gen Z comes to their rescue. Focusing on Gen Z audiences gives brands the advantage of tapping into a group that has grown up with coffee culture, possesses a deep understanding of ...

Baby Boomers were the ones most critical of the outfit ... founder of Australian lingerie brand Chouchou Intimates, has a team made entirely of Gen Z workers and has noticed an increase in shorts ...

Gen Z Aussie influencers are leading the charge ... Maddison says she thinks Aussie brands should be the ones to draw the line. 'Something I have a real issue with is there are a lot of brands ...