While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

Age appeared to be an important factor: 28 percent of Generation Z—people born between 1997 and 2012—was familiar with the term, compared to 59 percent of Gen X, those born between 1965 and 1980.

Not even a week has passed since the start of the new year and the beginning of the Gen Beta population, so it’ll take some ...

Born between 1997 and 2012, these young buyers are already making their mark, bringing fresh priorities and perspectives to ...

We spoke to psychologists to learn some key projections about Generation Beta, including the traits and characteristics we ...

Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse ...

Generation Z is struggling across the board, a new study has found, with plummeting financial, mental, physical and social well-being. According to insurance company MetLife's most recent Employee ...