With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Then there's Google Analytics 360 (formerly known as Google Analytics Premium) for enterprise use, which is sometimes bundled into a suite along with one or more of these: Attribution 360, Audience ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. Google Analytics is a powerful tool that can give you a great ...

I’ve said for years, anyone can find and reduce fraud if they know where to look and what to look for. I’ve also served many publishers, large and small, over the years. Even if they don’t have ...

GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here’s how and why. Opinions expressed by Entrepreneur ...

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a ...

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an ...

France’s data protection watchdog, the CNIL, has issued updated guidance on use of Google Analytics following a decision earlier this year that found a local website’s use of the tool to be in breach ...