We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Are you looking for an efficient and cost-effective way to promote your business? With the right strategy, advertising your small business can be easy. In this blog post, we'll provide you with six ...

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Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word ...

Higher standards for security and privacy protect your customers, securing their data and helping them feel safer as they navigate whatever problems your business helps them solve. Data security ...

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

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You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...