How to Find Your Foundation Shade Match. Every single time. By Sara Spruch-Feiner. November 25, 2017. Courtesy of Instagram/@hungvanngo. All products are independently selected by our editors.

The foundation shade rule that makeup artists use and this professional secret ensures perfect color matches every time ...

Natural light is your best friend when it comes to shade matching. Douglas loves using a mix of window light and a ring light to get a true read of skin tone and undertone. He’ll position clients a ...

This clever foundation tip will help you find your perfect colour match and save you lots of money “Mind blown right now” By Hanna Ibraheem Published: 20 June 2022 ...

The color of your foundation may change throughout the seasons, depending on how tan you get in the summer, but your tone doesn't change. If I'm being honest, I never worried that much about the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation ...

However, I advise going in-store to get your perfect match, and with my tips, finding the right foundation will be a breeze. Read more: 20 Game-Changing Makeup Hacks Everyone Should Know ...

Finding the perfect foundation is a bit like finding the perfect pair of jeans—there’s a mix of trial, technique, and a touch of luck. Between undertones, coverage levels, and finish types, the hunt ...

What is my undertone?' Discover the key to choosing the right foundation for your skin tone; warm, cool or neutral. Here's ...

Finding the shade and consistency of foundation that works for your skin can feel impossible. ... If even a foundation rookie like me can find my makeup match, that’s a pretty foolproof formula.

Some products, like the Tarte Cosmetics Face Tape Foundation ($39, Tarte Cosmetics) have undertones indicated within the shade names, which can make finding your perfect match that much easier.

And to expand on the groundbreaking 40 shades the foundation launched with, the brand is now rolling out 10 new shades — including Stephanie's perfect color match.