This detailed guide will help you navigate the thorny path to writing a brilliant case study. 1. Choose Your Topic. Look for the most relevant examples that will appeal to your target market.

The students have to write an analysis of a case from the text and offer an in-class presentation. Along the way, students assemble their original case studies piece by piece.

As a reminder, a case study is a story of the customer's journey, and for a journey to exist, there have to be some obstacles to overcome. Here are some initial challenges many of our marketing ...

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...

Write up a case study – just a page or two. Set a challenge the company has or may face that falls within the remit of the executive job on offer. Give the same write-up to all candidates.

For example, a case study about a hair salon advertising campaign might use "How XYZ Salon Gets 15 New Customers per Week" to explain the outcome of buying and running an advertisement with your ...