LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

AI is already a central part of most marketing workflows for those ready to move forward. Companies are using GenAI for content creation—from text (78%) to images (61%) to video (35%)—and data ...

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

Sixty-five percent of B2B buyers are between 18 and 40, and almost 100% expect a self-serve journey now. Moreover, digital channels are about to become even more important, as 68% of buyers expect ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

In a B2B Marketing podcast episode, key stakeholders from the campaign, Michael Ruby said: “Great content has to create value – there has to be something in the work that is being developed that is ...

Instead of aiming to sell, education-led marketing empowers buyers with the tools and knowledge to make smarter decisions—which often leads to more meaningful engagement and higher customer lifetime ...

Pete Lorenco is the VP of Marketing at PathFactory, a B2B content intelligence and personalization platform. With more than 15 years of experience across startups and enterprise B2B organizations, ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. Marketers are shifting to revenue-focused metrics.

Xero CEO Sukhinder Singh Cassidy said: "We're thrilled to announce we're acquiring Melio, a leading US B2B payments platform that strongly aligns with our 3x3 strategy and US growth ambitions.