And there was Sullivan’s original 9.5″ x 7″ ink drawing that had been reproduced in that book. Kastor, who is from the Bay Area and first saw the Dead play live in 1967, instantly recognized it.

Boyer says his redesigned logos would use between 13 and 39 percent percent less ink. Because ink is a very expensive substance that can cost more than Champagne or perfume, a tiny amount saved ...

PARIS, May 18 (Reuters) - An ink drawing of a nude man by Michelangelo sold for more than 23 million euros ($24.17 million)at auction in Paris on Wednesday, auction house Christie's said.

In short, he’s redesigned their logos so that they use up to 40% less ink on every sign, box, and ad.