It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

There’s some boozy fun, too, such as the Jasmine Romance (iced tea infused with vodka and Japanese plum wine) and alcohol-free options (the rose oolong tastes like pink lemonade for adults).

Oolong teas fall somewhere in between green and black tea. Products sold range from low to high levels of oxidation, and the color of the tea gets darker based on how long the leaves were left to ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ...