After an early leak surfaced in mid-December, Zion Williamson’s fourth Jordan signature sneaker was officially unveiled Friday. The Jordan Zion 4 is a low-top basketball sneaker which the brand says ...

Nike relied on input from Jordan Brand athletes like Kiki Rice and Kiyomi McMiller Nike’s Jordan Brand has introduced a new series of women’s sneakers that were inspired, in part, by two of the ...

The sneaker universe of 2016 is an immensely vaster and more complicated place than it was when a young basketball player named Michael Jordan first inked an endorsement deal with Nike in 1984. But ...

Drawing inspiration from the energy of New York and the timeless legacy of Michael Jordan, Jordan Brand unveiled its Fall Collection at New York Fashion Week. At the brand's seasonal preview, the ...

All-Star week is upon us, and as part of the festivities, we’ll have a series of posts that are intended to give you an inside look at what’s going down on the streets of NYC. This time: A look at ...

As expected, Jordan Brand will soon unveil Michael Jordan's next signature shoe, the Air Jordan 40. A newly leaked image from @carterwangchina on Instagram shows a first look at what's believed to be ...

Today, Jordan Brand officially introduces the Air Jordan XI Cap and Gown iteration. Created for those who substitute the formal dress shoes for pair of Air Jordan 11s, the silhouette takes on a more ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. Like Michael Jordan’s infamous fax during the 1994-95 NBA ...

Few in NBA history can match the accolades, awards and championships Michael Jordan amassed in his days with the Bulls. From NBA.com Staff Championship celebrations were the norm for Michael Jordan ...

NBA legend and Naismith Basketball Hall of Famer Michael Jordan's story on how he signed with Nike hits the big screen on Wednesday. "Air," the sports drama film directed by actor Ben Affleck, ...