The other way to sell more stand mixers is to get more people in general to buy stand mixers—to rope in people who don’t need, or wouldn’t buy, a $700 kitchen tool in the first place.

The KitchenAid mixer, widely considered by bakers to be the top brand (they’re expensive; models begin around $300), is undoubtedly not in the budget of her single mother of three.

The KitchenAid Artisan Mini Plus 3.5-Quart Tilt-Head Stand Mixer is currently 32% off on Amazon. The deal is part of Amazon ’s Cyber Monday sale, which ends tonight — hence why you need to ...